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Bachelor of Design
(Communication Design)


The Design Program at Vidyashilp University unfolds the canvas of Communication Design with six themes or tracks throughout the curriculum:

  1. Critical and Planetary Citizenship
  2. Analyzing and Interpreting Content
  3. Creating Content
  4. Design & Visuality Science
  5. Design & Visuality Methods
  6. Integrative Projects & Studios

The Integrative Design Project / Studio involves students taking on a substantive design challenge or opportunity from concept to final product / outcome, thus building up a significant portfolio. The B Des curriculum is built in a progressive manner, introducing the student to increasing degrees of complexity and sophistication in terms of ideas and problems, and correspondingly raising the level of challenge in the Integrative Design Studio / Projects successively.

Major: Communication Design
Minor: Marketing
    Psychology
    Data Science
    Entrepreneurship

4

Years


Why VU for B Des?

Exclusive focus on Communication Design

Vidyashilp University’s B Des program in Communication Design is a new offering combining some of the classic elements of Graphics and Visual Communication Design along with new-age and future-oriented inputs in Digital Design and Content Creation. This would become a core qualification for creators seeking employment or entrepreneurship in the online media and content industry

Emphasis on research

The B Des at Vidyashilp University is distinctive from other similar programs for its combined emphasis on the research and scholarship aspect, as on the practical and technical mastery. This means that both, academically-minded as well as practice-minded students can find this rewarding and fulfilling.

Interdisciplinary approach to Design

The minors of Marketing and Entrepreneurship are collaboratively offered by the School of Business Studies, Psychology by the School of Liberal Arts & Design Studies, Data Science by the School of Computational and Data Sciences. Each Minor has a mandatory Integrative Project - to bring together the major and minor domains. This helps B Des graduates understand the application of Communication Design, in-depth, in their chosen minor

Program Structure


4 YEARS

8 SEMESTERS

160 CREDITS


 
University Core 14

  • Academic and Business Writing
  • Overview of Learning Methods
  • Design Thinking and Problem Solving
  • Indian Society and Culture - Appreciating Diversity and Plurality
  • Speaking and Presentation Skills - I
  • Speaking and Presentation Skills - II
  • Personality and Leadership Skills - I
  • Personality and Leadership Skills – II
  • Social Engagement Experience (SEE)
Program Foundation 18

  • English Language
  • Environmental and Sustainability Awareness
  • Critical Thinking
  • Professional Ethics and Human Values
  • Basics of Data Analysis
  • Practice of Mindfulness
  • Foundation Seminar
Design Foundation 28

  • Observational & Analytical Drawing - I
  • Observational & Analytical Drawing - II
  • Illustrations & Diagrams: Cave Art to Instagram
  • History of Art, Design & Innovation
  • Matching Content to Audience
  • Representation Tools & Techniques
  • Tools & Tech of Graphic / Social Media Design
  • Integrative Studio / Project I - Design Thinking (DT)
  • Integrative Studio / Project II - Infographics for Web / Social Media
Design Major 60

  • History & Evolution of Mass Media
  • Language & Meaning; Culture & Identity
  • Digital Marketing Campaign - Case Studies
  • Persuasion & Rhetoric
  • Entertainment & Escapism
  • Human Learning, Pedagogy & Empowerment
  • Sustainability & Doughnut Economics
  • Decoding / Deconstructing Media
  • Orientalism & Colonialism
  • Nudge Theory
  • Motivation & Education Psychology
  • Imagemaking & Writing for Clarity
  • Storytelling & Engagement
  • Effective Copywriting
  • Media Planning
  • Data & Analytics
  • Design Facilitation & Fun Theory
  • Gestalt & Elements of Layout
  • Visual Language
  • Spatial Cognition
  • Visual/Cognitive Ergonomics
  • Motion Graphics, Animation & Video
  • Rapid Prototyping
  • Publication & Web Design
  • Exhibition Design
  • Advertising & Marketing Communication
  • Information Architecture & Design
  • Inclusive & Collaborative Design Methods
  • Integrative Project III - Publication / Web Design
  • Integrative Project IV - Exhibition / Museum Design
  • Integrative Project V - Marketing / Advocacy Campaign
  • Integrative Project VI - Education /Training Program Design
  • Integrative Project VII - Systemic / Behavior Change Design
  • Summer Training / Internship
  • Capstone Project / Industry Internship
Design Electives 16

  • Track A: Digital Design Technology (UX)
  • Track B: Social Media Design
  • Minor or Open24

  • Marketing
  • Psychology
  • Data Science
  • Entrepreneurship
  • Sample Careers

    • Graphic/Logo/Brand Designer
    • Visual Merchandising/Retail/Display/Packaging Designer
    • Corporate/Organizational Communications Designer
    • Content Creator/Marketer
    • Multimedia Illustrator/Artist
    • Digital Photo-Illustrator/Artist
    • Website Designer
    • Interaction (IX) Designer
    • User Interface (UI) Designer
    • Motion Designer/Animator/Video Creator
    • User Experience (UX) or Customer Experience (CX) Designer
    • Information Architect/Designer
    • Signage/Navigation/Wayfinding Designer
    • Exhibit/Museum Designer
    • Data Visualizer/Infographics Designer
    • Infographics Animator
    • Social Media Influencer
    • Game Designer
    • Digital Product/Application Designer

    Sample Internships


    Media / Journalism
  • YourStory
  • NewsLaundry

  • Education
  • Khabar Lahariya
  • Careers 360
  • Byju's
  • Centre for Environmental Education (CEE)

  • Research / Academics
  • Mongabay-India
  • Down To Earth (Magazine)
  • Centre for Pastoralism

  • Advertising / Marketing
  • Afaqs!
  • DesignUp
  • Ogilvy Interactive

  • Social Sector
  • India Development Review (IDR)
  • PARI (ruralindiaonline.org)
  • Quest Alliance

  • Corporate Communication
  • Foundation for Ecological Security (FES)
  • Azim Premji Foundation

  • Tech Writing
  • Mindtree (L&T)
  • Tata Elxsi
  • Eligibility

    National/State Boards

    10+2 cleared (Minimum 45%* marks) from a recognised Board
    *40% for students in reserved category

    Vidyashilp Admission Test cleared or NID DAT, UCEED, other National Entrance Exams

    Admission

    Applicants ranking in the merit list will be invited for a Personal Interview.


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